5 tips on how to embrace social media in a crisis

With everything going on in the world at the moment, a lot of businesses are in flux and struggling to know what to do.

It’s not an easy solution and there isn’t a band-aid that you can stick on and everything will be fine, but the situation with COVID-19 and nationwide lockdowns does provide an opportunity to invest time into your brand’s digital presence.

So, I’ve put together my 5 top tips on how you can make the most of this crisis using social media:

  1. Maintain a presence for your business in customer’s lives. No brand wants to disappear, and even if your doors are closed, you’re still going to need customers after this is over. So, use this time to reach them online, even if you’ve nothing to sell. This way, you’ll build a relationship with them which boosts the chance of customer loyalty.
  2. Change up your content and focus on the people behind the brand. I love this technique because it helps to create a personality behind the brand, meaning that customers can relate to you better. People want authenticity, and considering lots of people will be online at the moment, it’s the perfect chance to show them who is behind the screen.
  3. Test the effectiveness of your eCommerce. Sell online? If your physical shops are closed, then this provides a great chance to figure out whether your eCommerce is working as it should. Using social media to promote this buying option provides a unique insight into it’s effectiveness because it’s more measurable than footfall as a result of online promotion. If you don’t have eCommerce, this could be a chance to trial it.
  4. Get to know your audience better. Invest time into social listening – find groups and tags that your customers use and join/follow them. Spend time looking at what they’re saying and investigate their habits online. Don’t push your product, you don’t want to come across as spamming, but do engage in conversations about your community.
  5. Keep in touch with industry peers. Everything is up in the air at the moment and it’s likely that your supply chain isn’t chugging along as it usually would. We’re also physically disconnected so use this as an opportunity to maintain contact with other people in the industry and keep up to date. It’s also a great way to get ideas and inspiration from others, share best practises or collaborate.

So there they are, my 5 tips on how you can use social media to your benefit during this time of crisis.

Most of these tips will be relevant in some way to many businesses, but I believe that small or retail businesses have the most to gain by using this time to invest in their online presence.

Need help to put this into practise? Get in touch.

Kate Delaney
07974 054637

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