5 tips on how to embrace social media in a crisis

With everything going on in the world at the moment, a lot of businesses are in flux and struggling to know what to do. It’s not an easy solution and there isn’t a band-aid that you can stick on and everything will be fine, but the situation with COVID-19 and nationwide lockdowns does provide anContinue reading “5 tips on how to embrace social media in a crisis”

Why optimising content to each social media platform is important

We’ve all seen it. Tweets that include tons of irrelevant hashtags like #dogsofinstagram and don’t actually feature the photo because it’s been automatically re-posted onto Twitter without consideration for the differences in platforms. I understand why it happens. We’re all time poor and pressing a button to post it all your platforms is 1000 timesContinue reading “Why optimising content to each social media platform is important”

Too many businesses have forgotten that social media is a community

Social media is no longer a new part of running a business, but that doesn’t meant that everyone is getting it right. I believe that’s due to, in part, that brands have forgotten the original purpose of social media. To be social. Perhaps not so long ago it was just enough for a business toContinue reading “Too many businesses have forgotten that social media is a community”